

The THRIVEONLIFE Podcast aims to help mission based people, brands, and businesses THRIVE on life, love, health, and everything in between. Tune in every THRIVE THURSDAY as CJ Finley, speaks with guests who wish to help other people THRIVE in the areas of health and fitness, business and entrepreneurship, and mindset and mental health. This show will provide answers to questions like: *How do I get more physically, mentally, and spiritually fit? *How business and entrepreneurship can make me a better human being? *How do I start on my entrepreneurial journey? *How do I make more money? *How can I build communities? *How can I produce social media content? *How can I start, scale, and sell a business? *How can I start an online business? *How can I improve my relationship with myself? *What books can I read to improve my life? *Who can I surround myself with to improve my life?
Episodes

Feb 16, 2024
Feb 16, 2024
46 min
In this episode, CJ and Erin Finley discuss their journey towards running in the 2024 Austin Marathon.
They reflect on past life challenges and the decision to tackle something new and uncomfortable. Tune in for a glimpse into their journey before the race, and don't miss the upcoming recap episode to follow their marathon experience firsthand.
Key Topics
[00:01:29] Uncomfortable things and marathons
[00:07:41] Motherhood and self-improvement.
[00:13:31] Running for peace and self-discovery.
[00:18:13] Running for a good cause.
[00:20:37] Leaving it all out there.
[00:26:32] Setting achievable running goals.
[00:32:38] Long distance running reflections.
[00:39:13] Marathon preparation emotions.
[00:43:52] Remembering the journey of competition.
Connect with Erin
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Feb 8, 2024
Feb 8, 2024
26 min
***THIS IS AN IG LIVE VIDEO TURNED PODCAST. TO WATCH THE VIDEO VERSION CLICK HERE.***
In this episode, CJ Finley delves into the topic of mind mapping and how it can bring clarity to both one's career and personal life.
He shares his own experience of using mind mapping to build brands, businesses, and projects, as well as integrate others into his life.
With the realization that time is limited, he emphasizes the importance of narrowing down goals and figuring out where to focus.
CJ uses this episode to guide listeners through the process of creating a mind map by reflecting on past experiences and identifying core elements.
Overall this episode offers practical advice and insights for those looking to gain clarity and take action in their lives.
Key Topics
[00:01:46] How sports shaped CJ's childhood.
[00:04:26] The scalability of public speaking.
[00:09:53] The psychology of performing well.
[00:12:05] Human performance and how it is CJ's obsession.
[00:19:26] Building a Human operating system.
[00:21:54] Building a Thrive OS.
[00:24:39] Finding clarity in life.
Get access to CJ's discounts of amazing health, wealth, and happiness products..
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Feb 6, 2024
Feb 6, 2024
10 min
In this solo episode, CJ Finley reflects on the powerful quote "proximity is power" by Tony Robbins.
He shares how proximity to greatness has influenced his own life, particularly in his athletic, academic, and personal health pursuits.
CJ encourages listeners to consider how proximity has impacted their own lives and challenges them to get closer to achieving their goals.
Tune in to gain insights on the importance of surrounding oneself with greatness.
Key Topics
[00:00:43] Why CJ likes the quote "proximity is power."
[00:06:03] How different environments impact personal growth.
[00:08:35] Why proximity will help or hurt your children.
Get access to CJ's discounts of amazing health, wealth, and happiness products..
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Jan 30, 2024
Jan 30, 2024
13 min
In this solo episode, CJ Finley discusses the topic of money and how to stay focused on financial goals throughout the year.
He emphasizes the importance of regularly evaluating and setting financial goals for both personal and professional endeavors.
CJ also clarifies the distinction between active income and passive income, debunking common misconceptions about passive income. He encourages listeners to prioritize active income and put in the necessary work to build a passive income stream.
Key Topics
[00:01:15] How to think about money.
[00:05:18] Passive income strategies.
[00:08:05] Investing in real estate.
[00:10:14] Private Money Lending.
[00:13:11] Where to learn about making more money.
Get access to CJ's discounts of amazing health, wealth, and happiness products..
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Jan 25, 2024
Jan 25, 2024
1 hr 12 min
In this episode, CJ has a convo with his friend Bobby Ryan III.
One of the topics they discuss is the art of effective communication and share strategies for increasing response rates to emails and direct messages. Bobby shares his experience and insights on how to craft compelling subject lines and subtext to grab attention and generate engagement. While success rates may be low, even a 1% response rate can make a significant impact.
They also tap into areas such as personal and professional self-development, how to collect important data for businesses and brands, and what A.I. and machine learning mean for the future of entrepreneurship...
So you're looking to improve your skills in these areas, this episode is a must-listen.
Key Topics
[00:01:20] Bobby's bad idea of the day.
[00:04:08] DIY standing desk
[00:09:35] Being valuable in every room you go into.
[00:12:55] Name, image, likeness changes for college sports.
[00:15:33] How Bobby dealt with a career-ending injury.
[00:18:48] The cost of dedication.
[00:23:00] Taking a gap of time to reevaluate.
[00:26:13] Elasticity in handling stress.
[00:31:08] Balancing structure and flexibility.
[00:35:19] Sport vs. Entrepreneurship.
[00:38:15] Finding happiness in what you do.
[00:45:38] How to get anything done in life.
[00:49:06] Artificial Intelligence and humans.
[00:52:53] Measuring attention with volatility.
[00:55:17] Valuing attention and risk.
[01:00:34] Venture studio and incubating ideas.
[01:03:04] Passion and collaboration with Bobby.
[01:07:12] Embracing the power of thinking.
[01:11:06] Becoming the person I want to be.
Connect with Bobby
Connect with CJ Finley:
THRIVEONLIFE Podcast Instagram

Jan 18, 2024
Jan 18, 2024
1 hr 5 min
In this episode, CJ welcomes his friend Eric Hinman back to the show. Eric has been spending the winter in Austin Texas and making an immense impact on the community there.
This discussion centered around how to be hyper-productive, how to maximize time learning from others through conversations, and living a fulfilling life by spending it with great people.
Throughout the convo, Eric highlights his enjoyment of curating events for like-minded people and creating settings where they can bond and add value to each other's lives. He particularly loves organizing founders-only retreats, bringing together individuals with similar business goals and mindsets to connect and collaborate.
Check out everything that Eric is up to here at erichinman.com
Key Topics
[00:00:00] Welcome Eric
[00:05:23] Why Eric is in Austin for the winter.
[00:09:31] Social media platforms.
[00:13:03] Longer form media and lifestyle.
[00:15:14] Overcoming awkwardness in content creation.
[00:19:42] Operating at your full potential.
[00:23:17] Saying no and prioritizing.
[00:29:03] Balance between perfection and execution.
[00:29:29] Long form content challenges.
[00:36:23] Building brand relationships.
[00:38:08] Authenticity and building relationships.
[00:42:08] Collaborative marketing and advertisement.
[00:45:10] Supplements as enjoyable snacks.
[00:49:13] Fitness goals and motivation.
[00:52:01] CrossFit games miscalculation.
[00:56:39] Professionalism in CrossFit.
[01:02:00] Movement is medicine.
[01:03:07] What do you want to be known for?
Connect with Eric:
Connect with CJ Finley:
THRIVEONLIFE Podcast Instagram

Jan 16, 2024
Jan 16, 2024
8 min
In this solo short episode, CJ reflects on his recent experience of running 33 miles for his 33rd birthday.
Tune in to find out why he did it and why you might want to consider doing something similar.
USE CJ'S PRODUCT DISCOUNT CODES HERE
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Jan 11, 2024
Jan 11, 2024
1 hr 55 sec
In this episode, CJ sits down with his friend Jack Espy to discuss his journey of building Spirited Hive a better for you canned-coktail company.
During the convo, Jack encourages listeners to embrace their naivety and not be afraid to pursue what they believe they should be pursuing. He suggests that by being naive to the naysayers and critics, individuals can make a positive impact on their own lives and the lives of others. This mindset of not caring too much about others' opinions empowers individuals to take risks, pursue their passions, and create their own success.
Jack doesn't just preach this mindset though, he lives it, and emphasizes it while he continues his mission to grow the hive community.
So if you want to join in and become of a part of the hive, tune in!
Key Topics
[00:02:10] Canned cocktails and community.
[00:04:49] Mexican mule creation.
[00:09:41] Who is driving the most canned cocktail sales?
[00:11:33] Who to seek advice from.
[00:15:07] Trademarking descriptive words.
[00:19:43] Launching in a top-tier market.
[00:23:06] Determination and Future Goals.
[00:27:36-00:27:46] Rushing a product to market.
[00:33:29] Managing growth and team dynamics.
[00:35:23] Systems for managing people.
[00:39:31] Scaling Up and Communication.
[00:42:13] Building a strong company culture.
[00:45:48] Non-alcoholic health and fitness.
[00:49:29] Building a sense of community.
[00:54:33] Leaning into health and fitness.
[00:57:26] Own your hive.
Connect with Jack
Connect with CJ Finley:
THRIVEONLIFE Podcast Instagram

Jan 9, 2024
Jan 9, 2024
10 min
In this solo short episode, CJ discusses the importance of clarity in defining and achieving goals.
He reads a chapter titled "Generalizations Kill Clarity" from the book "The Road Less Stupid" by Keith Cunningham, highlighting the need for specific, measurable plans and the avoidance of vague, wishful thinking.
CJ emphasizes the importance of accountability and measurement in achieving results and shares practical steps for creating a clear plan. He encourages listeners to take control of their lives by setting specific goals and holding themselves accountable to achieve them this year.
USE CJ'S PRODUCT DISCOUNT CODES HERE
Connect with CJ Finley:
ThriveOnLife Podcast Instagram

Jan 4, 2024
Jan 4, 2024
1 hr 12 min
In this episode, CJ sits down with his friend Sam Moore to discuss his journey from corporate America to launching his own health and wellness-focused beverage company.
The two dive into the challenges and triumphs of entrepreneurship, the importance of making intentional life choices, and the evolution of Sam's product from a tequila mixer to a non-alcoholic "smart seltzer" called Hazlo.
Key Topics
[00:00:00] Non-alcoholic beverage market.
[00:03:11] Sam's path to software sales.
[00:06:40] Different work environments and their pitfalls.
[00:08:23] Why Sam pivoted his career.
[00:13:55] Decision making and personal growth.
[00:16:39] Choosing a different path in life.
[00:19:54] Making decisions on own terms.
[00:27:08] Envisioning new opportunities.
[00:30:19] Finding purpose in work.
[00:34:42] Tequila as a popular drink.
[00:35:12] Mindful drinking movement.
[00:39:22] How to know if someone is an entrepreneur.
[00:39:24] Shifting career paths yet again.
[00:42:59] Making decisions and taking action.
[00:45:48] Non-alcoholic drink pivot.
[00:51:53] The journey of entrepreneurship.
[00:57:28] Premium non-alcoholic beverages
[01:01:22] Packaging and branding feedback.
[01:04:23] Packaging and target market.
[01:07:41] The beverage space and alcohol alternatives.
Connect with Sam
Connect with CJ Finley:
THRIVEONLIFE Podcast Instagram